News

Introducing PURE Zero Sugar Spritz: the sugar-free summer hit of 2025

‘Five years ago, we revolutionised the wine world. Now we're doing it again with this Spritz,’ says Daniele Cusmano, winemaker at PURE The Winery. After years of testing and tasting, we've done it:...

Rosario Bonet, top athlete, personal trainer, and wellness speaker about PURE.

As a professional athlete, my life revolves around performance, discipline, and conscious nutrition. For years, I avoided small pleasures such as wine: traditional wines are full of sugar, carbohyd...

The future of sugar-free wine

  As more consumers prioritize well-being, transparency, and sustainability, “better-for-you” wines are emerging as a powerful trend in the global wine market. What was once seen as a niche ca...

Are you ready to make conscious choices without compromising on taste?

Here is the English translation of your text:       The Difference Between Traditional Wines with Sugar and PURE Zero Sugar Wines  When it comes to wine, the difference between...

PURE Zero Sugar Wine reviewed by James Suckling

We have fantastic news that we simply cannot keep to ourselves! Our sugar-free wines have passed a spontaneous but demanding taste test. PURE Zero Sugar Wines have been reviewed by none other than ...

PURE Zero Sugar wine celebrates its 5th anniversary!

In October 2024, PURE The Winery will celebrate its first anniversary. PURE Zero Sugar wine will then have been around for five years. When winemaker Daniele Cusmano created his first sugar-free wi...

PURE Zero Sugar Oaked White: Sold out due to popularity!

In August 2024, PURE The Winery launched its first Limited Edition: PURE Zero Sugar Oaked White. This unique sugar-free white wine has been aged for at least 100 days in oak barrels, giving it a re...

Nutritional information on wine labels: New EU rules from 2023

Since December 8, 2023, wine producers in the European Union have been required to include nutritional information on the label. The aim of this new regulation is to better inform consumers about t...

Meet winemaker Daniele

Winemaker Daniele is a contemporary and third-generation winemaker from the Cusmano family. His mission: to innovate within the traditional world of wine. He wanted to create a wine that not only t...

Pure Pleasure, no compromise

  At PURE The Winery, we understand better than anyone how important it is to make conscious choices in life. It’s all about finding the right balance between effort and relaxation—and we’re h...